Games Workshop Price Rises and Regional Variation

Prices are going up!  Games Workshop price rises hit again for the second time this year.  It’s possibly the worst news a hobbyist can get, short of models no longer being available at all.  Or GW going out of business…also quite bad news but that doesn’t look likely.

The current news doing the rounds is this list of items increasing in price:

As per usual, I like to let the dust settle a little around these events before pulling something together.  This news has been doing the rounds for a couple of days now with not much more info being revealed which would usually make me wait.  However, on this occasion it is important to get the word out so that people who are affected can get their purchases in beforehand.

What does it mean?

First of all, the date of this price rise is scheduled for the 8th July which at the time of writing is only 5 days away.  The list in question has the prices listed in USD and the initial impression is that this is limited to the USA.  In the theme of the annoying adverts currently running in the UK from the poor-quality food dispensary McD’s, sorry America.  This image from Spikey Bits supports that this is region based.

GW Letter

The question on everyone’s mind at the moment however, is whether or not this is the start of a wave of price increases everywhere.  Unfortunately, that is just conjecture, but like the threat of Chaos it is always lingering at the edge of our perception.

The list itself is substantial, far longer than I expected with every faction being hit somewhere.  It is heavily weighted against 40K also, with only a few AOS and general hobby-based entries.  In my opinion it looks like it is generally targeted at older kits which suggests they are aligning the prices with the increased cost of newer kits.  This would make sense, with the release of AOS the re-boxing of kits came with an inherent price increase.  The price creep has already been implemented for these models meaning changes are not necessary.

Regional Variation, It’s good to be UK based

This hobby is not a cheap one and cost is often a topic of debate among hobbyists.  I often hear how bad it is for folk down under so for insight I decided to compare some of the increased prices with the current UK prices for the same items.

Model Kit New USD cost ($) GBP cost (£) Converted UK cost ($)
SM Scouts W/ Sniper 30 15.5 19.49
SM Tactical Squad 45 25 31.43
SM Devastator Squad 50 28 35.20
Tau XV25 Stealth 30 16 20.10
Rubric Marines 55 30 37.71
Chaos Lord 30 15 18.86
Chaos Bikers 40 21 26.40
Ork Boyz 35 18 22.63

This will fluctuate slightly dependent upon the exchange rate but as you can see there is a considerable difference.  We complain in the UK about the costs but it seems we are much better off in this case.  Then again, we do love to complain about things here, I blame the weather.  I would caveat this with the fact that we do not know yet if we are going to see a price increase for this globally.  If we do these numbers would be much closer, with the US prices apparently factoring in transport costs.


Costs of manufacture will increase gradually so the cost to the hobbyist will bump up over time too.  It is to be expected.  I’m hoping this is part of the new, more open Games Workshop and not just a leak.  It is fair play to give people time to grab things they have been looking at for a while before they increase up to 20%.  Good luck America, I hope this isn’t the start of increases for us all and it definitely won’t be the last time we see Games Workshop price rises.



Fan of the Warhammer and 40K hobby. Back into it for the last three years after a long break.

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